HALO - Branded Merchandise - Business Advice

16 Ways Color Affects Your Branding and Marketing

Sep 28

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

Using Customer Profiles to Find the Perfect Promo Products

Aug 30

When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone..." If a company served everyone, it would be impossible to build a successfu...

6 Benefits of Customer Loyalty Programs

Apr 19

Everybody loves getting new business - it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into generating...

Giving Back: The Importance of Corporate Social Responsibility

Dec 15, 2025

Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...

Branding 101: What Makes a Brand Powerful

Nov 15, 2025

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

6 Helpful Tips to Address Unhappy Customers

Jul 5, 2025

It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...